Must My Wannabe Influencer Friend Stop Using Me for Content?

One Side: Beth

Sometimes she films me while having a meal. I’ll see myself on her Instagram – it feels like a jumpscare.

A close companion of a decade, Marielle, calls herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to record everything constantly. During meals out, her motto is, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but she is trying to be. She makes vlogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her Instagram afterwards, and it comes like a jumpscare: I might be bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

Marielle also anticipates that I will to record her at inconvenient times. Sometimes I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has transformed into me being her free crew. She could easily hire someone if she wanted professional shots. When I brought up my unease about this arrangement, she brushed it off. She’s taken me to several industry functions, which were appreciated, but that doesn't compensate for all the energy I invest helping her make content.

I’m grateful that she has supported me with my design career, but I don’t want our connection to become just a ledger of favours. I don’t feel she's insincere or dishonest, but at times it seems that if recording starts, we will start performing in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and film me laughing with another. It feels forced. It's crucial her to recognize that our 10-year friendship still has limits. I love spending time with her, but I also want to enjoy it without being filmed, altered, or posted for an viewers. I am not a prop for her Instagram.

The Defence: Marielle

I want Beth to see that the content we produce together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it’s part of who I am. Producing content and sharing my life online enables me to show my personality and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your passions. I look up to people on social platforms who pull off that aesthetic of informal, self-made film-making.

Content creation is my version of engaging with life: observing the details, sharing them with an audience that appreciates the craft behind it. It's never my aim to make my friend uncomfortable. Taking her to professional gatherings was my method of offering access, giving her a chance to experience behind-the-scenes moments that could benefit her career in design too. That isn't leverage, it’s just being realistic.

I would take her to these events even if she didn’t help me, but I desire her to see the benefits the work we create together can get us: an opening. I know not all people enjoys being filmed, but often unplanned moments is what makes content authentic. Appearing on video occasionally is part and parcel of being my friend. I would delete anything she asked, but she has never asked yet.

I don't demand anyone to be my private filmmaker, but companions support one another in minor capacities. I thought filming a clip here or there would be enjoyable for Beth. Creativity flourishes in partnership, and having my friend around makes projects energetic and enjoyable. I don't compel her to participate in anything, and I would never deliberately humiliate her. But filming together sometimes is part of how I record our time together.

I cherish our friendship deeply and don’t want content creation to drive a wedge between us. I’m willing to find middle ground: like asking before recording, and steering clear of shots that might make her self-conscious.

This isn’t about control, it's regarding sharing my world while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and her friend when they are socializing?

There’s nothing more excruciating than having a friend film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for help every time, even if they have helped previously. While she enjoys shooting, that doesn't imply all those around her is willing material. She must to honor Beth’s personal space.
Another reader, 26

Marielle might love making content and showing off her life online, but it’s not for everybody. It’s nice she has assisted her friend professionally, but she needs to listen to what Beth wants.
Emma, 27

It seems like you value each other, so cling to that and ensure it’s the focus in your friendship. Foster some authentic experiences, where true emotions are stored, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be not fully engaged nor authentic when they're together – she’s working. Both seem confused as to where the line is. The answer lies not in trying to alter one another, but in each setting defined boundaries around what feels acceptable to them and determining if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their bond?

Nicholas Webb
Nicholas Webb

A tech enthusiast and digital strategist with over a decade of experience in driving online growth and innovation.